Yelp Home Services

My team focused on promoting Yelp's Home Services, which connects consumers with trusted professionals for various home improvement tasks.

By leveraging Yelp's preestablished extensive food businesses review platform, the project aims to broaden the scope of Yelp's recognition and enhance visibility for these home service providers.

UMA Design

Design Team at the Undergraduate Marketing Association is a creative group passionate about visual storytelling and crafting impactful brand experiences. With our expertise in interface & graphic design, user experience, and all visual communications, we collaborate with clients spanning diverse industries.

Performance Marketing

Deliver Performance Marketing ideations for Home Services project to enhance engagement among Gen Z, millennials, and young homeowners needing home services

Brand Design System

Establish a robust graphic design system that reinforces brand consistency and strengthens connection with three distinct audiences: Consumers, Local Businesses, and Brand stakeholders.

Designing Branding System

The biggest challenge was creating a branding system for Yelp that remained cohesive under the main brand while catering to different target groups. Took trial and error to successfully differentiate the design system for consumers, brands, and businesses, maintaining Yelp's overall identity while addressing the unique needs of each audience.

Video Concept Ideation

I particularly enjoyed the video concept ideation and storyboard mock-ups stage, given my experience in personal video content creation. This project offered a new perspective as I approached video creation from a marketing standpoint,contrasting to catering personal memories and experiences.